Meeting Summary (Minutes) 

Fullness Board of Advisors

Date: February 2026 Duration: 60 minutes Attendees: Jeanne Yasko (Chair), Jorge Crecis, Kim Hutt, Freddie, Graham Alexander

1. Check-in

Personal and professional updates shared by all members.

• Jorge shared that autumn/winter felt personally challenging, but since Christmas he has resumed consistent training, started therapy, and feels more stable and content.

• Jorge mentioned potential relocation considerations (career + personal loneliness), but no decision yet.

• Advisors offered availability for individual conversations if needed.

2. Key Updates from Jorge

Content Creation & Products:

• First Fullness course (Meditation for performers and athletes) has been recorded and is now in production/editing.

New potential products in pipeline:

• Cognitive training related to menstrual cycle.

• HYROX mental performance training.

• Ongoing development of structured trainer training program (3-month course starting April).
  

Growth & Clients:

• New clients continue to find Fullness organically (Instagram, paid ads, word of mouth).

• No active outreach since September; growth appears inbound-driven.

• Sponsorship strategy implemented: selected athletes receive training in exchange for visibility, content and workshops.

• Market Positioning:

• Fullness differentiates through quality, science, and human relationship.

• Challenge identified: confusion between psychologists and cognitive coaching; need for clearer positioning.

3. Technology & AI Development

Internal Tools:

• Jorge is developing internal apps using “vibe coding” to automate data tracking and reduce trainer/admin load.

Athlete dashboard includes:

• Sleep data

• Subjective stress

• Heart rate

• Hand grip strength

• Deviation alerts (10–20% thresholds)
  

“Fullness Genie” in development to answer common questions and provide automated feedback.

Advisor Feedback:

Graham:

• Use AI for prototyping, but avoid selling non-robust software.

• Consider hiring developers to rebuild properly if commercialised.

• Protect intellectual property from AI scraping.
  

Data Protection:

• Strong concern about GDPR and data security, especially with minors.

• Risk assessment suggested: consider impact of potential data breach.
  

Wearables:

• Future integration with devices like WHOOP recommended.
  

4. HYROX Opportunity

5. 
   

• Jorge explored HYROX personally and sees strong market trend.

• Potential niche identified:

• Mental preparation for endurance under load.

• “Pain is inevitable, suffering is optional” angle.

• Attention control and emotional regulation during effort.

• Advisors encouraged early partnership conversations instead of waiting for a perfect product.

• Jorge expressed hesitation about approaching elite athletes too early; advised not to undersell.

5. Metrics & Performance Tracking

6. 
   

• Hand grip used as nervous system readiness indicator.

• Discussion about correlation with HRV.

• Kim suggested adding:

• Morning resting heart rate (before getting out of bed) as fatigue/illness predictor.

• Jorge will incorporate this variable and explore research correlations.

6. Key Challenges Identified

7. 
   

• Time allocation between client delivery and product development remains a structural tension.

• Tech development introduces:

• Security risks

• Compliance responsibilities

• Potential distraction from core service

• Relocation decision remains open and emotionally relevant.

7. Accountability & Next Steps

Jorge will:

• Send London meeting date options via WhatsApp (27–31 May / 3–7 June).

• Research IP protection language for content.

• Review GDPR compliance and data security.

• Add morning resting heart rate to athlete tracking.

• Initiate early conversations with HYROX partners and sports brands.
  

Advisors will:

• Share availability for London meeting.

• Provide guidance on security/GDPR where relevant.

8. Next Meeting Planning

In-person London meeting proposed between: 27–31 May or 3–7 June.